Lena Steinhoff is an Assistant Professor of Service Management at the University of Rostock and a Research Fellow of the Sales and Marketing Strategy (SAMS) Institute. Having previously worked at the Universities of Paderborn (where she completed her PhD) and Washington (visiting scholarships in 2012 and 2015), Steinhoff’s main research interests include relationship marketing, customer loyalty and marketing strategy. Providing regular consultancy expertise to businesses, Steinhoff’s most recent book, Relationship Marketing in the Digital Age (co-authored with Robert W. Palmatier), was published by Routledge in 2019.
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