Alexander Edeling is a Postdoctoral Researcher in Marketing at the University of Cologne. He has recently been a visiting researcher at Boston University. Edeling’s main research interests include marketing performance management, digitization, pricing and sponsorship. His work has been published in journals such as Journal of Marketing and Journal of Marketing Research. In 2017, he was the winner of the Horizont Foundation Dissertation Award as well as the University of Mannheim’s Institute for Market-Oriented Management Dissertation Award. Alexander Himme is Associate Professor of Management Accounting at Kühne Logistics University, Germany. Having previously worked at the University of Cologne and at Vlerick Business School, Himme has also held visiting scholarships at Stanford and UCLA. His main research interests include Marketing Accountability, Performance Measurement Systems and Market Entry Strategies. Himme received the best paper award at the EIASM Interdisciplinary Workshop on Intangibles and Intellectual Capital in 2018.
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