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Researcher | Institution | Original publication | Reading recommendations | Beyond | CitationThe research question presented in this video focuses on the experiences and motivations of visitors to an art exhibition or museum. In order to establish the motivation for exhibition visits, VOLKER KIRCHBERG explains, the research team combined a variety of methodological approaches: questioning the visitors, measuring their cognitive and emotional responses, and tracking their movements through the exhibition. They found three different visitor types – corroborating earlier studies – and also realized that long-standing assumptions about the motivation of people to visit an exhibition might be wrong. In contrast to established beliefs, the contemplative visitor type who wants to see and decode the actual art is by far a minority among the attendants of an exhibition. The researchers’ realization could have a practical influence on the decisions of exhibition curators who want to increase the number of visitors.
DOI:
https://doi.org/10.21036/LTPUB10390
Institution
Leuphana University, Lüneburg
Sustainability research, cultural research, education, management and entrepreneurship: Through these four science initiatives, in course work and research, Leuphana University of Lüneburg addresses the challenges of civil society in the 21st century. The bodies responsible for these initiatives are the faculties newly established in 2010: Education , Culture , Business and Sustainability . There are research topics spanning multiple faculties – in keeping with developments of current and future relevance – devoted to the Democracy, Digital Media and Health.
Companion to the substantive quality of the curriculum, Leuphana places particular reliance on students' responsibility, curiosity and initiative, on a broad-ranging change in perspective that questions presumably settled knowledge, and on dialogue not only among the various disciplines but between science and practice. The course of study follows a degree model unique to the German higher-education landscape, a model that has already received multiple awards. With its launch of the Digital School in 2013, Leuphana also entered the age of the online universities, where it is setting new standards in social learning.
For its development as a humanistic, action-oriented and sustainable university, in 2007 Leuphana received an award from the business community's innovation agency for the German science system, the Stifterverband für die Deutsche Wissenschaft, in its competition devoted to 'Excellence Strategies for Small and Medium-Sized Universities', and in 2010 from the Mercator Foundation and the Volkswagen Foundation for the nationwide competition on 'The Future of Instruction'.
To strengthen Lüneburg as a location for research and business, scientists and the business community are working side by side on visionary projects under unique conditions, as part of the EU-sponsored regional development project for Innovation Incubators. A total of nearly EUR 100 million is flowing into regional economic development. In more than 50 projects, there are some 300 firms in the former Lüneburg district working with teams of researchers on behalf of a broad range of new research and infrastructure projects and measures in education and training. The Incubator places the emphasis on the topics of Digital Media, Health and Sustainable Energy. ( Source )
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Original publication
The Museum Experience: Mapping the Experience of Fine Art
Curator: The Museum Journal
Published in 2015
An Integrative and Comprehensive Methodology for Studying Aesthetic Experience in the Field: Merging Movement Tracking, Physiology, and Psychological Data
Environment and Behavior
Published in 2014
Reading recommendations
Reinventing the Museum: Historical and Contemporary Perspectives on the Paradigm Shift
Published in 2004Strangers, Guests, or Clients? Visitor Experiences in Museums
Curator: The Museum Journal
Published in 1999
Learning from Museums: Visitor Experiences and the Making of Meaning
Published in 2000Audiences: A Curatorial Dilemma
Art in Museums: New Research in Museum Studies
Published in 1995
Museums and their Visitors
Published in 2013A Companion to Museum Studies
Published in 2011New Museums and the Making of Culture
Published in 2006Museums, Equality and Social Justice
Published in 2013A Cabinet of Curiosities: Inquiries into Museums and their Prospects
Published in 1995Beyond
A Ground-breaking Scientific Revolution
An Alarming Challenge for Society
If I Had a Second Life
A Personal Reading Recommendation