Florian Zimmermann How Does Associative Recall Shape the Process of Belief Formation?
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The Collaborative Research Center (CRC) TR 224 – EPoS
The Collaborative Research Center (CRC) TR 224 – EPoS is a cooperation between the University of Bonn and the University of Mannheim. Funded by the German Research Foundation (DFG), it aims to analyze and provide policy proposals that address three key societal challenges: how to promote equality of opportunity; how to regulate markets in light of the internationalization and digitalization of economic activity; and how to safeguard the stability of the financial system.
How people form beliefs (about the stock or housing markets for example) is an important area of study for economists. In this video, FLORIAN ZIMMERMANN explores the role that memory plays in belief formation. More specifically, Zimmermann studies associative recall, the way in which the recall of memory trace is triggered by cues that are mentally associated with that trace. Zimmermann’s experiment involves participants being provided with information (positive and negative) about hypothetical companies. After a time lapse, they are asked to assess the values of these companies. The research shows that respondents consistently overreact to the last piece of information that they receive. Additionally, the work presents a new experimental paradigm for studying the role that associative recall and other memory imperfections play in the process of belief formation.
LT Video Publication DOI: https://doi.org/10.21036/LTPUB10906