Helena Perrone How Do Consumers React To A Product Harm Crisis?

Helena Perrone is an Assistant Professor in the Department of Economics at the University of Mannheim. Among other responsibilities, she is on the steering committee of the Association of Competition Economics and a research affiliate of the CEPR. Having completed her PhD at Toulouse School of Economics, Perrone has previously held positions at the Barcelona Graduate School of Economics and at Pompeu Fabra University. Her main research interests include empirical industrial organization, quantitative marketing and applied microeconomics. Perrone has been principal investigator on several projects that have been funded by organizations including the German Science Foundation and the Economic and Social Research Council.

Area of Research

Applied Microeconomics

since 2018

Assistant Professor

University of Mannheim (Universität Mannheim) (more details)

Department of Economics

since 2016

Research Affiliate

CEPR (Centre for Economic Policy Research)


Assistant Professor

Universitat Pompeu Fabra - Dept. of Economics and Business


Affiliated Professor

Barcelona Graduate School of Economics


Ph.D. in Economics

Toulouse School of Economics (TSE)

Thesis Title: Structural Models of Consumer Behavior in Industrial Organization, Thesis Supervisor: Pierre Dubois


M.S. Mathematical Economics and Econometrics

Toulouse School of Economics (TSE)


M.S. Economics

Getulio Vargas Foundation – Rio de Janeiro, Brazil


BA in Economics

Catholic University of Rio de Janeiro

- MaCCI (Mannheim Centre for Competition and Innovation), junior member

- ACE (Association of competition Economists) steering committee


- Marie Curie Intra-European Fellowship, 2010 – 2012

- DFG Grant: CRC TR224, project “Product Market Regulation – Decentralised Markets”, since 2020

- DFG – ANR – ESRC Grant: Open Research Area for the Social Sciences in Europe, “Public policy in food markets: understanding advertising and choice inter-dependencies”, 2020

University of Mannheim (Universität Mannheim)

Mannheim, Germany

For generations, the University of Mannheim has been preparing students to take on leadership roles in business, academia, and society. One of the university’s strengths in this task is its profile, which is characterized by the economic and social sciences. It is in these fields that the University of Mannheim has repeatedly been ranked as one of the top 20 European research institutions. Key focuses of Mannheim researchers include decision-making processes and elections, governance, regulation, competition and innovation, migration and multilingualism, and the culture of change. The campus surrounding Mannheim’s baroque palace is a place where bright minds from across the globe come together to learn, discuss, research, and prepare to make their mark on the world.


The Collaborative Research Center (CRC) TR 224 – EPoS

The Collaborative Research Center (CRC) TR 224 – EPoS is a cooperation between the University of Bonn and the University of Mannheim. Funded by the German Research Foundation (DFG), it aims to analyze and provide policy proposals that address three key societal challenges: how to promote equality of opportunity; how to regulate markets in light of the internationalization and digitalization of economic activity; and how to safeguard the stability of the financial system.


When it is highly publicized that a product is defective, contaminated or harmful, this is known as a product harm crisis. In this video HELENA PERRONE explores how consumers react to such an event. Focusing on the French “mad cow” crisis which began in 2000 and combining a theoretical model with a comprehensive dataset, Perrone finds that small drops in sales in response to such a crisis can conceal consumers’ real feelings about a product. Demonstrating that the substitutability of a product plays a key role, Perrone suggests ways in which both firms and governments can respond more effectively.

LT Video Publication DOI: https://doi.org/10.21036/LTPUB101023

Consumers' Costly Responses to Product Harm Crises

  • Rosa Ferrer and Helena Perrone
  • Available at SSRN 2777569
  • Published in 2016
Rosa Ferrer and Helena Perrone. "Consumers' Costly Responses to Product Harm Crises." Available at SSRN 2777569 (2016).