Sven Müller How Can We Encourage Private Households to Install Photovoltaic Systems?
© Otto von Guericke Universität Magdeburg
Otto-von-Guericke University Magdeburg (Otto-von-Guericke-Universität Magdeburg)Magdeburg, Germany
Founded in 1993, the Otto von Guericke University Magdeburg is one of the youngest universities in Germany. As a catalyst and driver of innovation, both in the region and well beyond, the Otto von Guericke University Magdeburg pursues innovative strategies for reinforcing the transfer of technology and knowledge in regional and international enterprises. The university’s main focus of expertise is in the traditional areas of engineering, the natural sciences and medicine. It also views economics and management and the social sciences and humanities as essential disciplines for a modern university in the information age. The key areas of research transfer are automotive, digital engineering, medical technology, and renewable energies. (more)
While the environmental benefits of installing photovoltaic systems are clear, the costs can remain off-putting for private households. In this video, SVEN MÜLLER explores the relevance of the peer effect (neighbors already having the technology) in a decision to install a photovoltaic system. Establishing an installed base and considering fixed effects alongside an instrumental variable approach, Müller finds that peer effects are most prominent on a very local level i.e. within a distance of 100m. He also shows that the visibility of an existing photovoltaic system plays a vital role in its potential influence in the neighborhood. Further research will examine if this phenomenon is also observable outside of Germany and to what extent it is relevant to other new technologies (like electric vehicles).
LT Video Publication DOI: https://doi.org/10.21036/LTPUB10933
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