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Media Control means uses of media in terms of political power, e.g., censorship. By the means of discourse analysis, the research presented in this video investigates the communication of authorities and asks how they communicate about media they want to censor. As STEPHAN PACKARD explains, his analysis reveals two competing questions in those discourses. One is where and with what legitimacy a line is drawn between controlled communication and controlling agency; the other is which rules are generally governing the, possibly censored, communication in question.


Stephan Packard is Junior Professor for Media and Culture Studies at the Albert-Ludwigs-University, Freiburg (Germany). In 2015, Packard was awarded the Heinz Maier-Leibnitz Prize of the German Research Foundation.

In his research, Packard focuses on topics such as censorship, semiology, and control across various mediums and cultures. Particularly, Packard examines tools of communication and representation in cartoons.


Albert Ludwigs University of Freiburg (Albert-Ludwigs-Universität Freiburg)

Founded in the 15th century, the University of Freiburg has a long-standing reputation of excellence in academic teaching and research. Among the most renowned university members were the philosophers Edmund Husserl and Martin Heidegger, the economist Walter Eucken, and such Nobel Prize winners as Hans Spemann, Hermann Staudinger, Georg von Hevesy, Friedrich August von Hayek and George Köhler. Today, with its mixture of traditional subjects and modern technology, the University of Freiburg is flourishing more than ever. The university and its hospital employ more than 19,000 staff members. Organized according to the classical model of a comprehensive university, it provides 25,000 students with a broad range of subjects – from applied information technology, the entire spectrum of medical specialities and natural sciences to the fields of humanities and social sciences. Freiburg’s research and teaching policies aim to overcome the barriers between individual disciplines to create opportunities for new perspectives on complex problems. By supporting collaborative research projects across boundaries and implementing centers of knowledge and interdisciplinary graduate colleges, the university provides the disciplines an effective means by which to benefit from each other’s knowledge. An added benefit that comes with such flexibility is an increased international interest for our university: We are pleased to have a significant number of scientists and students from all over the world, whose culture-specific views of scientific procedures and research approaches enrich the dialog with their German counterparts. 16% of the student body are from foreign countries. The general international exchange of scientific results and experiences also plays an important role at the University of Freiburg. More than 300 partner universities and programs on five continents, together with the alumni association, form a first-class international network. (Source: University of Freiburg)
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Original publication

Draußen und Überall. Zwei heuristische Begriffe zur Diskursanalyse medialer Kontrolle

Packard Stephan
Mediale Kontrolle unter Beobachtung
Published in 2012

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