Christoph M. Schmidt Do Financial Incentives Help Obese People to Achieve and to Maintain a Target Weight?
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By means of a field experiment, the research presented in this video tested the effects of financial incentives on the dieting behavior of obese people. As CHRISTOPH M. SCHMIDT explains, patients leaving rehabilitation clinics have been selected for the study and were given different treatments to help them achieve their target weight. It shows that those patients who received a financial incentive were more successful in sustaining healthy behavior in the short term, with the effect weakening over time. These insights contribute to the question of the role financial incentives can play in encouraging healthy behavior.
LT Video Publication DOI: https://doi.org/10.21036/LTPUB10174
Small Cash Rewards for Big Losers – Experimental Insights Into the Fight Against the Obesity Epidemic
- Boris Augurzky, Thomas K. Bauer, Arndt R. Reichert, Christoph M. Schmidt and Harald Tauchmann
- Ruhr Economic Papers
- Published in 2014